AfriNexus
A new website for a strategy execution and policy innovation firm working to accelerate Africa's growth, built to present its services with the weight and clarity its government and private sector clients expect.
Visit afrinexus.earth- Client
- Afrinexus
- Industry
- Strategy execution and policy innovation
- Year
- 2025
- Location
- Lagos, Nigeria
AfriNexus works where innovation, industry and investment meet, and its website had to make that clear in seconds.
AfriNexus is a strategy execution and policy innovation firm accelerating Africa's growth by bridging the divide between innovation, industry and investment. It works with governments, institutions and private sector leaders, at the intersection of innovation systems, mergers and acquisitions, and public policy.
We designed and developed a new website for AfriNexus that sets out what the firm does, how it works and why it is different.
Home, About, Services, a page for each of the five service lines, How We Work, Contact.
The brief
AfriNexus offers advice that spans policy and business, from industry foresight to growth structuring. The website had to explain a broad offer without losing focus, speak to both public and private sector clients, and give a young firm a confident, premium presence.
Our approach
We gave the site a bold, editorial look: tall condensed headlines, generous space and full-width imagery, with smooth scrolling and animated transitions between pages. The home page moves from the firm's promise to its service lines, then to what makes it different, the problems it solves in African markets, and its partners.
Each service has its own page setting out its key services, and separate About, How We Work and Contact pages tell the rest of the story.
What we delivered
- WordPress
- 01Design and development of the new website
- 02Home, About, Services, How We Work and Contact pages
- 03A page for each service line: Innovation Systems & Industrial Linkages; Mergers, Acquisitions & Growth Structuring; Market & Policy Intelligence; Institutional Strengthening & Reform Advisory; and Capacity Building and Training
- 04Smooth scrolling and animated page transitions
- 05A contact form for enquiries
Brand elements
Works on every screen
The bold type, full-width imagery and service cards carry through to the phone, with a full-screen menu sized for touch.
