3G Action
A revamped corporate website and an e-learning portal for a Canadian consulting firm, so visitors can find the right programme, then register and pay for courses online.
Visit 3gaction.com- Client
- 3G Action Consulting
- Industry
- Management consulting and leadership coaching
- Year
- 2023
- Location
- Canada
3G Action needed one digital home for two jobs: presenting its consulting and coaching services, and selling its courses online.
3G Action is a Canadian management consulting, business consulting and leadership coaching firm. Its promise to clients is to take them "from Ideas to Action to Results". It works with corporate employees, business owners and individuals who want to grow as leaders.
We revamped the firm's corporate website and delivered an e-learning portal where users register, purchase and take courses, so a visitor can go from reading about a programme to starting it.
Home, Services, three practice pages and their programmes, About Us, Our Team, Take Action, Contact.
The brief
The firm's offer spans three practices, each with its own audience: Management Consulting (Strategy, People, Process and Technology), Business Consulting (Funding, Start-Up, Scale and Partner) and Leadership Coaching. The website had to make that range easy to navigate, guide each visitor to the right service and turn interest into booked calls. Alongside it, the firm wanted to sell and deliver its courses online.
Our approach
We organised the website around the three practices, with a page for each practice and a sub-page for every programme, so a visitor can move from a broad need to a specific offer in a couple of clicks. An "I Want to Grow as a Leader" page lets people pick the statements that describe their situation and points each one to the programme that fits.
Prompts to book a free consultation or schedule a call run through every page, and the e-learning portal sits alongside the website so someone can go on to register, pay and start learning.
What we delivered
- WordPress
- Elementor
- E-learning portal
- 01A revamped corporate website: Home, Services, About Us (Who We Are, Our Team and team profiles), Take Action and Contact
- 02Service pages for Management Consulting, Business Consulting and Leadership Coaching, with a sub-page for each programme
- 03An "I Want to Grow as a Leader" page that matches visitors to the right programme
- 04An e-learning portal with user registration, course purchase and course access
- 05Free consultation and "Schedule a Call" prompts across the site
- 06Terms of Use and Privacy Policy pages, with links to the firm's YouTube and LinkedIn channels
Brand elements
Works on every screen
Every page, programme and call to action carries through to the phone, with the menu, service cards and consultation buttons sized for touch.
One connected journey, from reading about a programme to signing up for it.